Prioritize Feed Posts Over Reels
The Posts ER for JUANJO BONA sits at 11.82% versus just 4.71% for Reels, a gap of over 7 points that shows the audience responds far better to static/carousel content than short-form video.
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Since industry benchmarks show Reels only outperform for accounts under 50K followers (the account is at 220,856), the content calendar should shift to weight 60-70% toward feed posts to capitalize on this proven format strength.
