Replace Reels With More Static Posts
Reels are underperforming at a 0.57% ER compared to a Posts ER of 1.18% — more than double the return.
Details
While industry benchmarks suggest Reels get higher reach for accounts under 50K, the data shows static posts and carousels are driving stronger engagement for the audience right now, so the content mix should shift to prioritize those formats until the Reels strategy is refined.
