Close the Micro-Tier Engagement Gap
The overall ER of 1.91% sits below the micro-tier benchmark of 2.5-5%, meaning there's real room to grow before hitting a ceiling.
Details
Since 73% of brands prioritize engagement rate over follower count, closing even half this gap would meaningfully improve JP's positioning versus other 10K-100K accounts and support pricing above the current $250-$1,000 range.
