Shift Content Mix Toward Reels
Josie Stoffan's Reels ER of 4.08% is more than double the Posts ER of 1.78% and sits within the healthy 2.5-5% micro-tier benchmark, while static posts are dragging the blended ER down to 1.79%.
Details
Since the 37,872 followers put the account under the 50K threshold where Reels get higher reach, prioritize Reels as the primary format going forward instead of static images.
