Drive Comments to Fix Skewed Ratio
The like/comment ratio is 390.4:1 (30,450 median likes vs.
Details
just 80.5 median comments), far heavier on likes than a healthy engaged audience. Adding explicit comment prompts (questions, polls, 'tag someone') in captions and the first 3 seconds of Reels will push comment volume up, since comments carry more algorithmic weight than likes and would lift the 1.19% ER closer to the top of the macro-tier range.
