Josh & Matt's InstagramEngagement

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joshandmatt
Josh & Matt

@joshandmatt · 2.6M followers

0.00%

Top 20% of creators your size

Your audience is 2x more engaged than average

$5K-$25K per post

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LowAverageGoodExcellent
30.4K
Median Likes
81
Median Comments
20
Posts Analyzed
$5K$25Kper sponsored post

Based on 2.6M followers · 1.19% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @joshandmatt to find brands, write emails, and help you close deals.

Your post rate

$5K-$25K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @joshandmatt's $5K-$25K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @joshandmatt's instagram audience is a fit and ask for $5K-$25K per post.

Want Snippet to find brands and send the emails?

Close deals for me

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Drive Comments to Fix Skewed Ratio

The like/comment ratio is 390.4:1 (30,450 median likes vs.

Details

just 80.5 median comments), far heavier on likes than a healthy engaged audience. Adding explicit comment prompts (questions, polls, 'tag someone') in captions and the first 3 seconds of Reels will push comment volume up, since comments carry more algorithmic weight than likes and would lift the 1.19% ER closer to the top of the macro-tier range.

Move 02

Lean Into Carousels Over Static Posts

Industry benchmarks show carousels average 0.55% ER and Reels 0.52%, both outperforming static images at 0.45% — and the current 1.19% ER already beats these benchmarks, so doubling down on carousel-heavy content (multi-slide storytelling, behind-the-scenes sequences) is likely what's driving this above-benchmark performance.

Details

Shifting more of the 20-post mix toward carousels and Reels and away from single-image posts will protect and grow that edge.

Move 03

Leverage the ER Advantage in Pitches

At 1.19% ER, Josh & Matt are outperforming the macro-tier benchmark of 0.5-1%, which matters because 73% of brands now prioritize engagement rate over follower count when picking partners.

Details

Building a rate card that highlights this ER-over-benchmark stat alongside the 2,566,596 followers justifies the $5,000-$25,000 per-post range, since published rate cards close deals 40% faster.

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Josh & Matt's Instagram Engagement Rate: 1.19%