Shift Content Mix Toward Reels
The current ER sits at 0.4% across 20 posts, far below the micro-tier benchmark of 2.5-5%.
Details
Reels average 0.52% ER industry-wide and get higher reach for accounts under 50K followers—Josephbadiger, at 47,844 followers, falls directly in that window—so prioritizing Reels over static images (0.45% ER) should be the first format shift.
