Shift Posts Budget Away From Reels
The Posts ER is 2.72% versus the Reels ER of just 1.05% — meaning static posts and carousels are outperforming Reels by nearly 2.6x on the account.
Details
Given that the Reels reach advantage in benchmarks applies primarily to accounts under 50K followers, not macro creators like Jorja Smith at 3.74M, reallocating the content calendar to prioritize feed posts over Reels is an immediate lever to lift the overall 2.55% ER. Aim for a ratio of at least 2 feed posts for every 1 Reel until Reels ER closes the gap.
