Double Down on Reels Immediately
Jordan Davis's Reels ER is a staggering 266.51% compared to their Posts ER of only 10.28% — that gap signals Reels are their primary growth engine right now.
Details
With 262,183 followers, shifting at least 60-70% of their content calendar to Reels will compound their already excellent 13.82% overall ER, which already crushes the 1-2% mid-tier benchmark. Aim to publish a minimum of 3 Reels per week and track whether overall ER climbs above their current 13.82% baseline within 30 days.
