Drive More Comments, Not Just Likes
The like/comment ratio sits at 110.7:1 with median comments of only 14.5 versus median likes of 625.5, showing followers are passively scrolling rather than engaging.
Details
Add direct CTAs (polls, questions, 'comment your answer below') in captions and Reels to push comment volume up, since comments weight engagement algorithms more heavily than likes. Closing this gap could help move the 0.87% overall ER closer to the 2.5-5% micro-tier benchmark.
