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@jonnywilkinsonofficial · 377.8K followers
Top 5% of creators your size
Your audience is 5x more engaged than average
Based on 377.8K followers · 4.26% engagement
Next step
Snippet can use this instagram result for @jonnywilkinsonofficial to find brands, write emails, and help you close deals.
Your post rate
$2K-$10K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @jonnywilkinsonofficial's $2K-$10K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @jonnywilkinsonofficial's instagram audience is a fit and ask for $2K-$10K per post.
Next steps
Simple fixes that can help brands take you more seriously.
The Posts ER of 4.33% dramatically outperforms the Reels ER of 0.99%, yet Reels are eating into the content calendar despite underdelivering.
Details
Since feed posts already beat the mid-tier benchmark (1-2% ER) by more than 2x, budget and effort should be reallocated from Reels to static/carousel formats where the audience clearly engages more.
The like/comment ratio sits at 82.2:1 (15,975 median likes vs just 116 median comments), signaling passive engagement rather than conversation.
Details
Adding explicit comment prompts (polls, either/or questions, 'tag someone who...') in captions will push comment counts up, which will also boost the already-strong 4.26% ER by rewarding algorithmic reach.
At 4.26% ER, Jonny Wilkinson is rated 'excellent' for the 100K-1M tier and roughly 2-4x above the 1-2% mid-tier average — a stat 73% of brands prioritize over raw follower count.
Details
Packaging this into a published rate card (within the $2,000-$10,000 per post estimated range) will close brand deals 40% faster per benchmark data.
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