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@joelaul · 19.8K followers
Top 5% of creators your size
Your audience is 6x more engaged than average
Based on 19.8K followers · 9.04% engagement
Next step
Snippet can use this instagram result for @joelaul to find brands, write emails, and help you close deals.
Your post rate
$150-$500
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @joelaul's $150-$500 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @joelaul's instagram audience is a fit and ask for $150-$500 per post.
Next steps
Simple fixes that can help brands take you more seriously.
Since the account sits at 19,785 followers, it is in the sweet spot where Reels get higher reach per industry benchmarks for accounts under 50K.
Details
The current 8.94% post ER already crushes the micro-tier average of 2.5-5%, so shifting more of the content mix toward Reels could push reach and engagement even higher while also commanding the 20-40% Reels rate premium from brands.
The like/comment ratio is 32.7:1 with a median of 1,722 likes but only 66.5 comments per post, showing comments are the biggest growth lever.
Details
Adding explicit conversation prompts (questions, polls, 'comment below') in captions and Reels can narrow this ratio, since a lower like/comment ratio signals higher-quality engagement to the 73% of brands that prioritize ER over follower count.
With a 9.04% overall engagement rate rated 'excellent' for the 10K-100K tier and an estimated deal value of $150-$500 per post, Joe Lauletta is underpricing relative to engagement quality.
Details
Publishing a rate card can help close deals 40% faster per industry data, and premium pricing (using the $10-25 per 1,000 follower benchmark plus a 20-40% Reels premium) can be justified by directly citing the 9.04% ER versus the 2.5-5% micro-tier average.
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