Double Down on Reels for Reach
Joel Goldenberger's 10.78% ER already crushes the nano-tier benchmark of 3.5-8%, but Reels get higher reach for accounts under 50K followers and can command a 20-40% rate premium over static posts.
Details
Since the account sits at 6,995 followers, shifting more of the 19 analyzed posts toward Reels format could compound the existing engagement advantage while boosting brand deal value beyond the current $150-$500 range.
