Shift Content Mix Toward Static Posts
Joanna Alexandra's Posts ER (0.67%) outperforms the Reels ER (0.41%) by over 60%, yet both sit below the mid-tier benchmark of 1-2%.
Details
Since Carousels average 0.55% ER industry-wide versus 0.52% for Reels, prioritizing carousel/static formats over Reels will close the gap to benchmark faster.
