Shift Content Mix Toward Static Posts
The Posts ER (1.82%) outperforms the Reels ER (1.53%) by nearly 0.3 points, which runs counter to the platform trend but is clearly what the 344,269 followers respond to.
Details
Increase the ratio of static/carousel posts relative to Reels in the next content calendar to capitalize on this gap rather than defaulting to a Reels-first strategy.
