Shift Content Mix Toward Feed Posts
JOAN - 조은's Posts ER (1.83%) outperforms the Reels ER (1.51%) by 0.32 points, so the posting cadence should be rebalanced to favor static/carousel feed posts over Reels.
Details
This aligns with the industry benchmark showing carousels (0.55%) outperform Reels (0.52%) and static images (0.45%) in ER, suggesting a carousel-heavy strategy could push the overall 1.66% ER closer to the top of the 1-2% mid-tier benchmark range.
