Shift Content Mix Toward Static/Carousel Posts
Joana's Posts ER (1.72%) is more than 3x the Reels ER (0.57%) and sits at the top of the mid-tier benchmark range (1-2%), while Reels underperform relative to the effort typically required for that format.
Details
Reallocate a larger share of the content calendar to feed posts and carousels, and treat Reels as a secondary, lower-frequency format until performance improves.
