Double Down on Carousels and Reels
The posts ER of 0.71% already outperforms the format benchmarks for Carousels (0.55%) and Reels (0.52%), so shifting more of the content mix toward these formats should compound the current edge.
Details
Since Reels get higher reach for accounts under 50K followers and Big Dan Manasoiu is at 79,334, prioritize carousels as the primary growth lever while testing Reels for reach-building rather than pure engagement.
