Prioritize Proven Feed Content
Across 27 analyzed posts, Posts ER was 5.42% while Reels ER was 0.03%, so the strongest concepts should be kept in Instagram feed formats and Reels treated as a separate optimization track.
Details
Repackage proven feed ideas as carousels with clear save and share prompts; the benchmark ERs are 0.55% for carousels, 0.52% for Reels, and 0.45% for static images.
