Prioritize High-ER Feed Formats
At 115122 followers, Jigyasa Lohchab is in the mid-tier, where the benchmark ER is 1-2%, yet the account ER is 52.03% and posts ER is 53.13%.
Details
Instagram feed posts should be the primary engagement format, and carousels should be tested first because their benchmark ER is 0.55%, compared with 0.52% for Reels and 0.45% for static images.
