Shift Budget Toward Static Posts and Carousels
jet's static/carousel posts drive a 3.02% ER versus just 0.84% for Reels — a huge gap that shows an audience of 19,273 followers responds far better to feed posts than video.
Details
Since Reels are underperforming the account's own benchmark and even trail the 2.5-5% micro-tier average, prioritize static/carousel formats until Reels ER improves, then re-test video with stronger hooks in the first 3 seconds.
