Scale Reels, Not Static Posts
The Reels ER is 33.7%, compared with 0.16% for posts, so Jess Nesham should make Reels the primary Instagram format and convert planned static concepts into video.
Details
Because 33.7% is above the 0.52% average Reels ER, hooks, subjects, and opening frames from the strongest Reels should be reused instead of defaulting to formats associated with 0.16% ER.
