Shift Feed Strategy Toward Carousels
The current engagement rate of 0.88% sits below the mid-tier benchmark of 1-2%, and the like-to-comment ratio of 49.3:1 suggests passive scrolling rather than active interaction.
Details
Carousels drive an industry ER of 0.55% on average but consistently outperform static images (0.45%) and Reels (0.52%) for saves and swipes — use multi-slide carousels with a strong hook on slide one and a question or CTA on the final slide to pull the 539,943 followers deeper into each post and push the comment count above the current median of 77.
