Prioritize Reels to Close the ER Gap
The 2.32% ER sits below the nano-tier benchmark of 3.5-8%, signaling room to grow.
Details
Since Reels get higher reach for accounts under 50K followers (๐๐ฎ๐ผ๐ผ๐ฒ๐ฌ๐ช ๐ข๐ฝ๐ป๐พ๐ฐ๐ต๐ฒ๐ช has 8,557), shifting more posts to Reels format can help close that gap and push the median 186.5 likes higher.
