Prioritize Reels for Under-50K Reach
At 16,871 followers, the account falls squarely in the range where Reels get higher reach, and Reels also command a 20-40% pricing premium from brands.
Details
Since the current 4.26% ER already beats the micro-tier benchmark of 2.5-5%, shifting more posts toward Reels format could push reach and ER even higher while boosting the $150-$500 deal value.
