Prioritize the Highest-Engagement Format
Make Reels the primary Instagram format for Jessa Tialavea | DIY & Home: the Reels ER is 14.9%, compared with 0.35% for posts, while micro accounts average 2.5%-5% ER.
Details
Repackage the strongest recurring topics as Reels and add a clear comment prompt to each, then compare Reel and post performance in the next review.
