Close the Mid-Tier Engagement Gap
The ER sits at 0.35%, well below the 1-2% average for mid-tier accounts (100K-1M followers), signaling significant room to close that gap before pitching brands.
Details
Since 73% of brands prioritize engagement rate over follower count, the focus should be on driving comments and saves rather than chasing new followers. Even moving from 0.35% toward the 1% floor for this tier would materially improve brand deal leverage at the current $500-$2,000 post rate.
