Shift Content Mix Toward Reels
The Reels ER of 19.99% massively outperforms both the static/carousel posts ER (2.97%) and the industry Reels benchmark of 0.52%.
Details
Since Reels also get higher reach for accounts under 50K followers, increasing Reels frequency from the current mix should lift the overall 2.97% posts ER closer to the nano-tier average of 3.5-8%.
