Prioritize Reels for Reach Under 50K
The account sits at 43,216 followers, under the 50K threshold where the benchmark data shows Reels get amplified reach.
Details
Even though the Reels ER (0.92%) trails the Posts ER (1.2%), increasing Reels frequency and refining hooks in the first 3 seconds can convert that extra reach into engagement, since Reels currently underperform the account's own Static/Carousel content by roughly 0.28 percentage points.
