Double Down on Reels Production
The Reels ER of 18.0% dwarfs the Posts ER of 3.12% and crushes the industry Reels benchmark of 0.52%, showing the audience responds far more to video.
Details
Since accounts under 50K followers get higher reach on Reels per industry data, and Jens Heitmann is at 64,182 followers, shifting the content ratio toward 3-4 Reels per week will compound this advantage.
