Replace Reels With Carousel Posts
Jenny Lin's Reels are severely underperforming at a 0.01% ER, compared to a Posts ER of 0.59% — nearly 59x higher.
Details
Industry benchmarks show Reels get higher reach primarily for accounts under 50K followers, meaning at 508,288 followers the format is not working in the account's favor. Shifting the Reels budget toward carousel posts, which benchmark at 0.55% ER industry-wide and are already closer to current Posts performance, will stabilize and grow the overall 0.45% account ER toward the 1-2% mid-tier benchmark.
