Shift Content Mix Toward Carousels
Analyzed posts are pulling 0.62% ER, and the overall account sits at just 0.43%, well below the 2.5-5% average for micro creators (10K-100K).
Details
Carousels benchmark highest among formats at 0.55% ER versus 0.52% for Reels and 0.45% for static images, so reallocating more of the content calendar to carousel posts is the fastest lever to close that gap.
