Shift Content Mix Toward Reels
Jean Stoffer's Reels ER of 0.58% outperforms the overall Posts ER of 0.44% and beats the industry Reels benchmark of 0.52%.
Details
Since Reels also command a 20-40% pricing premium per the benchmark data, prioritizing Reels over static posts (0.45% benchmark) will simultaneously lift engagement and monetization potential.
