Convert Likes Into Conversations
With a 25.76% ER and 2,612 median likes, engagement is strong, but 23.5 median comments and a 396.2:1 like/comment ratio show that engagement is weighted toward likes.
Details
Jeannie Shin can make 23.5 comments the baseline by adding one specific question or either/or prompt to every Instagram caption and pinning a follow-up comment.
