Shift Content Mix Toward Reels
The Reels ER (6.32%) is nearly 3x the static Posts ER (2.33%), and since the account is under 50K followers, Reels also get higher reach per the industry benchmark.
Details
arianne | content creator, ugc should aim to make Reels at least half of the weekly output to pull the overall ER above the current 2.99% average and closer to the top of the micro-tier range (2.5-5%).
