Shift Posting Strategy to Reels Only
The Reels ER is 0.82% versus the overall Posts ER of 0.01% — that is an 82x performance gap on the same account.
Details
With 113,797 followers, committing to a Reels-first posting cadence across all 24 analyzed content slots would directly attack the below-benchmark overall ER, which sits dangerously below the 1-2% mid-tier standard. An audit of the last 24 posts should be conducted to replace any static image or carousel slots with Reels immediately, since Reels are already the only format generating meaningful reach.
