Convert Static Posts to Carousels
Their current posts ER sits at 1.27%, which is solid for the mid-tier bracket (benchmark: 1-2%), but carousel posts industry-wide outperform static images (0.55% vs 0.45% average ER) β making them their highest-leverage format on feed.
Details
Audit their last 20 posts and identify any single-image educational or lifestyle content that can be restructured into multi-slide carousels to extract more swipe-through engagement and push their median likes above the current 2,405.5 baseline.
