Prioritize High-ER Reels
Make Reels the lead format: the account's Reels ER is 181.35%, compared with 8.59% for posts and the 0.5-1% macro benchmark.
Details
Package each new Instagram concept as a Reel first, then use a post as supporting content and evaluate performance against the 181.35% Reel ER and 8.59% post ER.
