Shift Posting Strategy to Carousels
The current engagement rate of 0.01% is critically below the 1-2% benchmark for mid-tier accounts with 100K-1M followers.
Details
Carousels lead all content formats with a 0.55% ER versus static images at 0.45%, making them the highest-leverage format shift right now. An audit of the last 20 posts should lead to replacing at least 50% of static image posts with carousel formats to begin closing the gap toward the 1% floor for this tier.
