Double Down on Static and Carousel Posts
The feed Posts ER (2.46%) is more than double the Reels ER (1.11%), showing the audience of 22,756 responds far better to static/carousel content than video.
Details
Since carousels benchmark highest among formats industry-wide (0.55% vs 0.52% for Reels and 0.45% for static), shift 2-3 upcoming Reels into multi-slide carousels to capitalize on what's already outperforming for the account.
