Drive More Comments With CTAs
The like/comment ratio is 348.5:1, meaning comments lag far behind the median 141,955.5 likes (median comments only 308.0).
Details
Adding explicit comment-prompting CTAs (questions, polls, 'tag a friend') in captions will lift comment volume, which will further boost the already-strong 5.21% ER since comments carry more algorithmic weight than likes.
