Shift Content Mix Toward Static Posts
Jason Matouk's Posts ER of 5.83% massively outperforms both the account's Reels ER (0.61%) and the industry Reels benchmark (0.52%), yet significant output is likely still being allocated to Reels.
Details
Since carousels/static images are the strongest format relative to the 0.45-0.55% industry benchmark for those formats, prioritize static and carousel posts in the next content calendar to capitalize on this proven strength.
