Shift Content Mix Toward Reels
Reels ER sits at 26.39% versus just 4.24% for standard posts — a massive gap that shows the audience responds far more to video.
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Since Reels also get higher reach for accounts under 50K followers (Jasmine Kim is at 56,794, just above that threshold), prioritizing Reels as the primary format will capture both reach and the engagement premium already being earned.
