Scale High-Performing Feed Formats
Jasmeet Kaur's 23.59% account ER is well above the 1-2% mid-tier benchmark, so the 23 analyzed posts should be used to identify the strongest concepts and repeat them as a series.
Details
Feed posts should remain the primary engagement test because the posts ER is 23.76%, compared with 18.06% for Reels; new formats should be benchmarked against 23.76% and the 0.55% carousel, 0.52% Reels, and 0.45% static-image benchmarks.
