Scale Higher-ER Feed Posts
Across the 22-post sample, Posts ER is 3.5% versus 0.99% for Reels, so Jaron “Boots” Ennis should prioritize feed posts and carousels for engagement-led publishing.
Details
Publish a carousel with a strong first slide and a question CTA, then compare its ER with the 3.5% post baseline; the benchmark is 0.55% for carousels, 0.52% for Reels, and 0.45% for static images.
