Shift Every Post to Carousel Format
The current engagement rate is 0.03% across all 28 posts — roughly 33x below the 1-2% benchmark for mid-tier accounts (100K-1M followers).
Details
Industry data shows carousels average 0.55% ER, outperforming both Reels (0.52%) and static images (0.45%), making them the highest-leverage format to close that gap. An audit of the last 28 posts should be conducted to convert any single-image content into multi-slide carousels immediately, prioritizing educational or step-by-step formats that naturally drive swipe-through behavior and repeat views.
