Double Down on Reels Production
Janna Jenkins' Reels ER of 19.03% massively outperforms both the account's Posts ER (0.95%) and the industry Reels benchmark (0.52%), yet the overall ER sits at just 1.07% — below the micro-tier average of 2.5-5%.
Details
Shifting the content mix toward more Reels per week is recommended since accounts under 50K followers (Janna Jenkins is at 12,686) also get higher reach on this format, which should pull the blended ER closer to the micro-tier benchmark.
