Shift to Carousels to Lift ER
The current ER sits at 0.01% across both Posts and Reels — far below the macro-tier benchmark of 0.5–1%.
Details
Industry data shows carousels average 0.55% ER, outperforming both Reels (0.52%) and static images (0.45%), making them the highest-leverage format to close the gap. An audit of the 28 analyzed posts suggests replacing at least 50% of upcoming static image posts with carousel formats, using slide 1 as a hook and the final slide as a direct call-to-action to drive comment volume beyond the current median of 113.
