Shift Content Mix Heavily Toward Reels
Jam Zoleta's Reels ER sits at 118.46% compared to just 3.98% for static Posts — a massive gap that dwarfs the industry benchmark showing Reels only slightly ahead of static images (0.52% vs 0.45%).
Details
Given the account is under the 50K follower threshold where Reels get amplified reach, prioritize Reels as the primary format and treat static posts as supplementary content only.
