Shift Content Mix to Carousels and Reels
The current ER of 0.18% sits well below the industry format benchmarks of 0.55% for carousels and 0.52% for Reels, and even below static images at 0.45%.
Details
Since the 20 analyzed posts are underperforming across all formats, Jammu Updates® (Official) should test a 60/40 split of carousels and Reels over the next 10 posts to see if format alone can close part of the gap toward the mid-tier benchmark of 1-2% ER.
