Lean Into Feed And Carousels
Instagram posts for jamiessmallbatchkitchen deliver 1.19% ER versus 0.18% for Reels, while the mid-tier benchmark is 1-2%; feed posts and carousels should be the core formats with Reels treated as controlled experiments.
Details
Carousels benchmark at 0.55% versus 0.45% for static images, so step-by-step recipe carousels should be tested and compared against the 1.19% posts ER.
