Shift Content Mix Toward Reels
Jamie Shaw's Reels ER sits at 195.41% compared to just 1.7% for standard Posts, showing an audience of 17,716 followers responds far more actively to video content.
Details
Since accounts under 50K followers get higher reach on Reels per platform benchmarks, prioritizing 3-4 Reels per week over static posts should lift the overall 1.9% ER toward the 2.5-5% micro-tier average.
